If you sell to both regular customers and resellers or wholesale buyers, you've probably run into this problem: you don't want your wholesale prices public, but building a whole separate system just for a few trusted buyers feels like overkill.
Nice Catalogs handles this with password protection. You set up one catalog with your wholesale pricing, protect it with a password, and share that password only with the buyers who should see it. Everyone else never knows it exists. Your public catalog stays exactly as it is, with your regular prices.
You don't need a login system, a separate store, or a developer to set this up. You create the catalog, turn on password protection, set the password, and send the link to your wholesale contacts directly, over WhatsApp, email, or however you already talk to them. If you'd rather your buyers order without going back and forth in the chat, you can turn on WhatsApp ordering on that same catalog, so they browse, add to cart, and send the order in one motion.
This also works well if you have different pricing for different regions or partners. You can create more than one protected catalog, each with its own password, and keep them all separate from your main public one. That's the same multi-catalog setup we cover in what's new in Nice Catalogs , just used here to separate audiences instead of seasons.
A wholesale or B2B catalog like this also tends to convert better than a shared spreadsheet, because your buyers are looking at real product pages instead of rows and columns. If you're already using sale prices or seasonal pricing for your public catalog, the protected one can carry your wholesale pricing logic separately, so neither list interferes with the other.
If you're currently sending wholesale price lists as a PDF or spreadsheet by email, a protected catalog is a simple upgrade: same privacy, easier to update, and it looks like an actual catalog instead of an attachment. We wrote more about why a link beats a PDF in Stop Sending Product PDFs , and the same reasoning applies here, just with a password in front of it.
Check the Nice Catalogs pricing page for the exact plan details, but this isn't a complicated feature to turn on. It's there whenever you're ready to separate your retail and wholesale pricing.