If you sell anything on Instagram or TikTok, you've probably got a Linktree link in your bio. It's fine for what it does: someone taps it and gets a list of buttons, your website, your menu, your other socials. But it's just a middle step. It sends people somewhere else instead of letting them do anything right there.
Nice Catalogs works differently as a link-in-bio page. Instead of a list of outbound links, your page shows your actual catalog: real products, real prices, real photos, right where someone lands. There's no second click to a separate site that might load slowly or look nothing like what they expected.
Because it's connected to your catalog, not just a link list, everything you've already set up carries over automatically. If you've turned on WhatsApp ordering , someone can browse from your bio link and send an order straight to your WhatsApp without ever leaving the page. Compare that to a standard Linktree, where the best case is a link that opens WhatsApp with a blank message and no idea what they wanted to order.
If you run more than one catalog, say a regular menu and a seasonal one like the kind we covered in updating your cafe's seasonal menu , or a public catalog alongside a password-protected wholesale one , your link page can list all of them in one place. One link in your bio, multiple ways for different customers to find what they're actually looking for.
The parts of your catalog that build trust come along for the ride too. Any reviews and score banner you've set up show up here as well, so your bio link isn't a stripped-down version of your catalog; it's the same one. And since the page is structured the same way the rest of your catalog is, it's part of what AI Index makes visible to ChatGPT, Claude, and Perplexity, something a generic link list was never built for.
If you're on the Professional plan, you can also connect your own custom domain to this page, so the link in your bio reads as your own brand instead of a shared linktr.ee address.
If your bio link is currently just forwarding people somewhere else, it's worth asking what it could be doing instead.